The results speak for themselves.


Explore what clients have to say about each of the services I offer at The Pocket Strategist.

What clients say about their Strategy Day…

What happens when we work together over time…

What workshop attendees say…

A year of growth: a client story.


One of my clients runs a VA agency. When she came to me, she was working all hours, saying yes to everything, her confidence was at an all-time low and she couldn't see how to grow without it becoming even more stressful. She wanted what she called "a proper business"… one that gave her a good income without taking over her life.

We started with a Strategy Day, set her plan, and worked together for 12 months.

Here's what changed.

Increased her prices and got a proper grip on her finances for the first time in eight years

Exited clients who weren't right for her business and put clear boundaries in place

Set and maintained boundaries, like stopping responding to clients at weekends and turning off phone and email notifications

Redefined her target market to one with more money and who were less demanding

Built a simple sales plan and brought on 18 new clients in 12 months by following it consistently

Increased her prices and shifted from one-off projects to recurring monthly revenue — she now knows what she's earning for the next six months

Exited underperforming team members and brought in better people

Hired her first employee

Made more money, profit and paid herself more than ever before in eight years of running the business

Paid off a debt that had been hanging over her

Took two holidays and barely checked her phone… for the first time ever


She's just signed up for another 12 months.

None of this was easy. There was a messy middle, and moments she wanted to stop. That's exactly why having someone in her corner made all the difference. The changes she made are phenomenal, and what she's built now is a solid, sustainable base to keep growing from, which she can step away from in the long term.

This is what's possible when you have a clear plan and the right support.

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