“I started The Pocket Strategists because I was tired of watching brilliant business owners burn out in businesses that weren’t working for them.
My vision is simple: strong, sustainable businesses that run well, grow with purpose, and give founders their time, clarity and confidence back.”
Katherine Dyer - Founder
Behind every business is a human being.
And often, that human is spinning too many plates.
We see the late nights, the firefighting, the overwhelm — and we know it doesn’t have to be that way. We work with founders and leadership teams to bring clarity, structure, and confidence to their business — so it runs better, grows stronger, and feels easier to lead.
We’re a strategic business consultancy for service-based SMEs.
We help founders and leadership teams fix what’s not working, simplify the complex, and build businesses that perform — for their people, their clients, and their lives.
Our support is practical, structured, and tailored to your business. We look at the whole picture: Strategy, team, operations, leadership, sales & marketing.
And we help you focus your time and energy where it counts.
FOUNDER & LEAD CONSULTANT
Katherine
With over 20 years’ experience across strategy, sales, operations and recruitment — spanning global brands including LV= Insurance, Debenhams, Screwfix, Clarks, Future Publishing and Wrigleys — and more than 100 SMEs, Katherine brings sharp commercial and practical thinking with a people-first approach. She’s known for cutting through complexity, creating momentum, and helping clients feel clear, confident, and fully in control of their business.
Meet the team…
Sam
BUSINESS PERFORMANCE CONSULTANT - MARKETING SPECIALIST
With over 30 years’ experience across B2B and B2C marketing, Sam has led brand and growth strategy for Mastercard, E&Y and Morgan Stanley through to start-ups and SMEs. She combines big-brand thinking with hands-on experience to bring a rare mix of creative flair alongside strategic and commercial focus. Sam is known for building marketing that drives real results, sharpens positioning, and supports sustainable business growth.
OPERATIONS & CLIENT SUPPORT
Hannah
Hannah keeps everything running smoothly behind the scenes — from inboxes to events. A military spouse and former dental nurse, she’s our go-to for calm efficiency, sharp organisation, and finding the perfect venue (with a strong cup of tea in hand).
The 5 foundations of a stronger business.
Most business problems aren’t isolated — they’re connected. That’s why we look at the whole picture.
Our work is built around five core foundations that underpin performance and long-term growth. When these are strong, your business runs better, feels easier to lead, and becomes ready to scale — without the chaos.
STRATEGY.
Clear direction and confident decisions.
TEAM.
Build a happy, high perfoming team
MARKETING & SALES.
Drive consistent, profitable growth.
OPERATIONS.
Simplify and streamline how your business runs.
LEADERSHIP.
Lead with clarity, confidence & control.
Whether you need a clear plan, ongoing support, or a sounding board who tells it like it is — we’re here to help.
Let’s talk about what’s not working, where you want to go, and how we can help you get there.
