“I started The Pocket Strategists because I was tired of watching brilliant business owners burn out in businesses that weren’t working for them.
My vision is simple: strong, sustainable businesses that run well, grow with purpose, and give founders their time, clarity and confidence back.”
Katherine Dyer - Founder
Behind every business is a human being.
And often, that human is spinning too many plates.
We see the late nights, the firefighting, the overwhelm — and we know it doesn’t have to be that way. We work with founders and leadership teams to bring clarity, structure, and confidence to their business — so it runs better, grows stronger, and feels easier to lead.
We’re a strategic business consultancy for service-based SMEs.
We help founders and leadership teams fix what’s not working, simplify the complex, and build businesses that perform — for their people, their clients, and their lives.
Our support is practical, structured, and tailored to your business. We look at the whole picture: Strategy, team, operations, leadership, sales & marketing.
And we help you focus your time and energy where it counts.
FOUNDER & LEAD CONSULTANT
Katherine
With over 20 years’ experience across strategy, sales, operations and recruitment — spanning global brands including LV= Insurance, Debenhams, Screwfix, Clarks, Future Publishing and Wrigleys — and more than 100 SMEs, Katherine brings sharp commercial and practical thinking with a people-first approach. She’s known for cutting through complexity, creating momentum, and helping clients feel clear, confident, and fully in control of their business.
Meet the team…
Sam
BUSINESS PERFORMANCE CONSULTANT - MARKETING SPECIALIST
With over 30 years’ experience across B2B and B2C marketing, Sam has led brand and growth strategy for Mastercard, E&Y and Morgan Stanley through to start-ups and SMEs. She combines big-brand thinking with hands-on experience to bring a rare mix of creative flair alongside strategic and commercial focus. Sam is known for building marketing that drives real results, sharpens positioning, and supports sustainable business growth.
Rebecca
OPERATIONS & CLIENT SUPPORT
With a background in executive support and event management, Rebecca brings years of operations and customer service experience to The Pocket Strategist and keeps everything running smoothly.
Helping business owners free up their time and focus on what matters most is what Rebecca does best. As the founder of Inspire Lifestyle Management, she’s supported a wide range of entrepreneurs with everything from diary management and inbox control to systems setup and personal assistance.
She’s also the founder of wedding and event management company Inspired Occasions and a proud winner of Theo Paphitis’ #SBS Award.
The 5 foundations of a stronger business.
Most business problems aren’t isolated — they’re connected. That’s why we look at the whole picture.
Our work is built around five core foundations that underpin performance and long-term growth. When these are strong, your business runs better, feels easier to lead, and becomes ready to scale — without the chaos.
STRATEGY.
Clear direction and confident decisions.
TEAM.
Build a happy, high perfoming team
MARKETING & SALES.
Drive consistent, profitable growth.
OPERATIONS.
Simplify and streamline how your business runs.
LEADERSHIP.
Lead with clarity, confidence & control.
Whether you need a clear plan, ongoing support, or a sounding board who tells it like it is — we’re here to help.
Let’s talk about what’s not working, where you want to go, and how we can help you get there.
