Strategic partners for service-based small businesses.
We work with freelancers, consultants and service-based business owners who want to grow without doing everything themselves.
We help you step back from the day-to-day, create clarity, and make confident decisions that move the business forward.
We help people build great businesses for a great life.
We’re a small team who work alongside service-based business owners to help them create clarity, structure and focus in their business.
Since we started, we’ve worked with more than 100 small businesses across the UK, helping them step back from the day-to-day, focus on what really matters, and build businesses that run smoothly and grow sustainably.
Our work is practical and collaborative. We bring fresh perspective, strategic structure and the ongoing support to help you make progress that lasts.
Meet the team…
Katherine Dyer
FOUNDER & LEAD CONSULTANT
With over 20 years' experience across strategy, sales, operations and recruitment, Katherine has worked with global brands including LV= Insurance, Debenhams, Screwfix, and Clarks, plus more than 100 SMEs.
Katherine is known for cutting through complexity, creating momentum, and helping clients feel clear, confident, and fully in control of their business.
Samantha Maloney
BUSINESS STRATEGIST - SALES & MARKETING SPECIALIST
With over 30 years' experience helping businesses grow, Sam has worked with global brands like Mastercard, EY, and Morgan Stanley through to ambitious SMEs. Her background spans strategy, marketing, sales, and business development.
Sam combines creative thinking with practical execution, helping business owners clarify positioning, strengthen sales processes, and build strategies that deliver sustainable results.
Rebecca Cullen
OPERATIONS & CLIENT SUPPORT
Rebecca brings years of experience in operations and customer service, ensuring everything runs smoothly behind the scenes. As founder of Inspire Lifestyle Management and a Theo Paphitis #SBS Award winner, she understands the realities of building efficient systems.
Rebecca brings a calm, organised approach that keeps both our team and clients on track.
Kristiina Gwynne
BUSINESS STRATEGIST - OPERATIONS SPECIALIST
With over 20 years leading operations and teams in both corporate and SME environments, Kristiina knows first-hand the pressures of growth and how to make it sustainable.
Kristiina helps business owners clarify direction, streamline delivery, and strengthen teams so they can scale with confidence.
Ready to build a business that runs without you?
The next step is simple: book a free strategy call. We'll explore where your business is now, what's holding it back, and whether a Strategic Partnership or Strategy Day is right for you.
