We’re an experienced team of SME business consultants
The Pocket Strategist is a business performance consultancy based in the UK.
We help ambitious SME business owners and leadership teams increase profit, streamline operations, and strengthen their teams - without burning out.
Helping SMEs build stronger businesses.
We see the late nights, the firefighting, the overwhelm, and we know it does not have to be that way. We work with business owners and leadership teams to bring clarity, structure, and confidence to their business so it runs better, grows stronger, and feels easier to lead.
The Pocket Strategist is a strategic business consultancy for service-based SMEs. Since launching, we have supported over 100 businesses across the UK, from ambitious start-ups to established firms with multi-million-pound revenues. We understand the reality of leading and scaling a service-based business — because we have seen it first-hand, across sectors and business models.
Our support is practical, structured, and always tailored. We look at the whole picture: strategy, team, operations, leadership, sales and marketing, because everything is connected.
We are a small, expert consultancy that works closely with clients 1:1.
When you book a Strategy Day or ongoing support, you will work directly with one of our consultants, bringing focused attention and advice that comes from years of experience helping SMEs grow.
Meet the team…
Katherine Dyer
FOUNDER & LEAD CONSULTANT
With over 20 years’ experience across strategy, sales, operations and recruitment, Katherine has worked with global brands including LV= Insurance, Debenhams, Screwfix, Clarks, Future Publishing and Wrigleys, as well as more than 100 SMEs. She brings sharp commercial insight and practical thinking, always with a people-first approach.
Katherine is known for cutting through complexity, creating momentum, and helping clients feel clear, confident, and fully in control of their business.
Samantha Maloney
BUSINESS STRATEGIST - SALES & MARKETING SPECIALIST
With over 30 years’ experience helping businesses grow, Sam has worked across B2B and B2C, from global brands like Mastercard, EY, and Morgan Stanley through to ambitious start-ups and SMEs. Her background spans strategy, marketing, sales, and business development, giving her a broad perspective and a sharp commercial eye.
Sam is known for combining creative thinking with practical execution. She helps business owners clarify their positioning, strengthen sales and marketing, and build strategies that deliver sustainable results.
Rebecca Cullen
OPERATIONS & CLIENT SUPPORT
With a background in executive support, event management, and running her own businesses, Rebecca brings years of experience in operations and customer service to The Pocket Strategist. She makes sure everything runs smoothly behind the scenes and ensures clients feel supported from first contact to project delivery.
As the founder of Inspire Lifestyle Management and Inspired Occasions, Rebecca understands the realities of juggling priorities and building efficient systems. A proud winner of Theo Paphitis’ #SBS Award, she brings a calm, organised approach that keeps both our team and our clients on track..
Kristiina Gwynne
BUSINESS STRATEGIST - OPERATIONS SPECIALIST
With over 20 years’ experience leading operations and teams, Kristiina has worked both in the corporate world and alongside ambitious SMEs, as well as running her own business. She knows first-hand the pressures of growth and how to put the right systems, structures, and strategies in place to make it sustainable.
Her background spans strategy, operations, and leadership, giving her the ability to cut through complexity and create practical, results-driven plans. Kristiina is known for helping business owners clarify direction, streamline delivery, and strengthen teams so they can scale with confidence..
Why work with us?
Running a business can feel heavy, but it does not have to. We bring the outside perspective and the structured thinking you need to cut through the noise and focus on what matters.
Our clients tell us they feel lighter, clearer, and more confident after working with us – and their businesses grow stronger as a result.
In-person, anywhere in the UK
Because the best decisions happen face to face — not over another Zoom call.
Whole-business perspective
We’re generalists by design. Strategy, sales, operations, team, leadership — it’s all connected, and we help you see the full picture.
Practical and tailored
Every plan is built around your business — clear priorities, actionable steps, and the detail you need to actually put it into practice.
A team of experts
You get the benefit of different perspectives across strategy, sales, and operations — not just one person’s view.
What we believe.
Business should make your life better, not heavier.
Our vision is simple: to help SME owners build stronger businesses and better lives. Because when your business runs smoothly, grows profitably, and doesn’t depend on you for everything, you get to enjoy the freedom you set out for in the first place.
Ready to take the next step?
If this sounds like the kind of support your business needs, the simplest way to start is with a free strategy call. We’ll talk through where your business is now, what’s holding it back, and whether a Strategy Day or ongoing support is the right move.
