We’re an experienced team of strategic partners for service businesses
We help service-based business owners and consultants build businesses that grow profitably whilst demanding less of their time.
You've built a profitable business, but it feels like it's running you instead of the other way around. You're constantly firefighting, processes are clunky or non-existent, and your team needs more from you than you can give.
That's exactly what we fix.
Building stronger businesses across the UK.
The Pocket Strategist is a strategic business consultancy specialising in service-based small businesses and Consultants. Since launching, we've supported over 100 businesses across the UK - from solo consultants to teams of 20 - helping them break free from the hamster wheel and build businesses that run without them.
We understand the reality of scaling a service business because we've seen it first-hand across sectors and business models. Our approach is practical, structured, and always tailored to your specific reality.
We work primarily through Strategic Partnerships - ongoing relationships that combine quarterly Strategy Days with regular accountability and expert guidance. Because real business transformation doesn't happen in a single session.
We are a small, expert consultancy that works closely with clients 1:1.
When you book a Strategy Day or ongoing support, you will work directly with one of our consultants, bringing focused attention and advice that comes from years of experience helping small businesses grow.
Meet the team…
Katherine Dyer
FOUNDER & LEAD CONSULTANT
With over 20 years' experience across strategy, sales, operations and recruitment, Katherine has worked with global brands including LV= Insurance, Debenhams, Screwfix, and Clarks, plus more than 100 SMEs.
Katherine is known for cutting through complexity, creating momentum, and helping clients feel clear, confident, and fully in control of their business.
Samantha Maloney
BUSINESS STRATEGIST - SALES & MARKETING SPECIALIST
With over 30 years' experience helping businesses grow, Sam has worked with global brands like Mastercard, EY, and Morgan Stanley through to ambitious SMEs. Her background spans strategy, marketing, sales, and business development.
Sam combines creative thinking with practical execution, helping business owners clarify positioning, strengthen sales processes, and build strategies that deliver sustainable results.
Rebecca Cullen
OPERATIONS & CLIENT SUPPORT
Rebecca brings years of experience in operations and customer service, ensuring everything runs smoothly behind the scenes. As founder of Inspire Lifestyle Management and a Theo Paphitis #SBS Award winner, she understands the realities of building efficient systems.
Rebecca brings a calm, organised approach that keeps both our team and clients on track.
Kristiina Gwynne
BUSINESS STRATEGIST - OPERATIONS SPECIALIST
With over 20 years leading operations and teams in both corporate and SME environments, Kristiina knows first-hand the pressures of growth and how to make it sustainable.
Kristiina helps business owners clarify direction, streamline delivery, and strengthen teams so they can scale with confidence.
Why service-based small business owners choose us over other Business Coaches & Consultants…
In-person, anywhere in the UK
We give you the thing you never make time for - space to think and plan your business growth.
Whole-business perspective
We’re generalists by design, because your challenges don't exist in isolation. Strategy, sales, operations, team dynamics - we help you see how it all connects and what to fix first.
Built for your business
Every solution is built around your specific business reality - not generic frameworks. You get clear priorities and actionable steps you can actually implement.
What we believe.
You can have a great business AND a great life.
Our vision is to help service business owners build companies that grow profitably without depending on them for everything. Because when your business runs smoothly and systematically, you get back to why you started it in the first place.
The longer your business runs without proper systems and structure, the more dependent it becomes on you personally. Now is the time to break that cycle.
Ready to build a business that runs without you?
The next step is simple: book a free strategy call. We'll explore where your business is now, what's holding it back, and whether a Strategic Partnership or Strategy Day is right for you.
