The long game.


Our founder, Katherine Dyer, shares the honest, behind-the-scenes journey of growing The Pocket Strategist.

It’s about building a business that’s successful and sustainable – without losing the love for it or burning out in the process.

Katherine Dyer Katherine Dyer

What a difference 10 years makes…

What was happening for you 10 years ago?

Ten years ago I “ruined” my corporate career. Today I run a calm, sustainable business I love. Here’s what changed – and what a decade can do for your business and life.

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Katherine Dyer Katherine Dyer

No re-invention required for 2026

2026 is not about big re-inventions, pivots or shiny new things, it is about consolidating what we are doing well, doing more of it and making sure that I continue to enjoy my work and have the space and finances to live a fun life. So, instead of lessons, here's what I'm focusing on in 2026…

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Growth Katherine Dyer Growth Katherine Dyer

Choosing growth when comfort feels easier

What I have learnt is that I cannot be growing and pushing myself all the time. It’s exhausting and leads me to feel stressed, unhappy, and less productive, creative and agile. Instead, I work in long cycles...

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Katherine Dyer Katherine Dyer

When life gets loud and business feels heavy

If there’s one thing the last couple of weeks have reminded me, it’s that life and business are completely intertwined.

People often talk about “work-life balance” as though there’s a tidy line between the two, but when you run a business, you quickly realise that line doesn’t exist. Life spills into work, and work spills into life. And pretending otherwise just adds more pressure.

This isn’t a bad thing. It’s simply the truth of being human.

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Strategy Katherine Dyer Strategy Katherine Dyer

Stretching, structuring, and staying in my lane

Running a business shouldn’t mean running yourself into the ground. In this blog, Katherine shares the honest lessons from growing her consultancy in 2025 - from building structure and taking on new team members, to staying focused on what matters most.

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