The long game.
Our founder, Katherine Dyer, shares the honest, behind-the-scenes journey of growing The Pocket Strategist.
It’s about building a business that’s successful and sustainable – without losing the love for it or burning out in the process.
Stepping back into being a leader.
Autumn always feels like a time to take stock. This one has made me look at what it means to truly lead, not just the business but myself.
When life gets loud and business feels heavy
If there’s one thing the last couple of weeks have reminded me, it’s that life and business are completely intertwined.
People often talk about “work-life balance” as though there’s a tidy line between the two, but when you run a business, you quickly realise that line doesn’t exist. Life spills into work, and work spills into life. And pretending otherwise just adds more pressure.
This isn’t a bad thing. It’s simply the truth of being human.
Building a team has forced me to step up.
Over the last few months, I've brought two Associates on board with the The Pocket Strategist . I've shifted from being one plus a Virtual Assistant, to having two very talented Associates who can support our clients.
What's been surprising is…
What having a viral LinkedIn post taught me...
Going viral on LinkedIn sounds glamorous, but is it really good for business? Katherine shares what a 100,000-impression post taught her about strategy, ideal clients, and why sustainable growth matters more than chasing short-term highs.
Stretching, structuring, and staying in my lane
Running a business shouldn’t mean running yourself into the ground. In this blog, Katherine shares the honest lessons from growing her consultancy in 2025 - from building structure and taking on new team members, to staying focused on what matters most.