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I get it, you want to please your client, be helpful, and for them to know how valuable your service is. So you start over-delivering and not charging extra for that work.
If you’ve ever stared at your prices and thought, “Am I charging too much, or not enough?” you’re definitely not alone. Almost every small business owner wrestles with pricing.
When you run a small business, it’s easy to fall into the trap of doing all the things. You tell yourself it’s faster if you just do it yourself, or that no one else will do it quite right. But that thinking is often what keeps you stuck. You become the bottleneck that stops your business from growing.
If you're running a service-based business, this question probably pops up in your head at least once a week. And right now, in these challenging times, you can't just sit back and wait for leads to come to you anymore.
So let's break this down really simply. Here are the basics I'd recommend you work through, step by step.
Trying to attract everyone usually means attracting no one. When you get clear on your ideal client, everything in your business becomes easier. Your services, pricing, marketing and sales all start to align. This simple exercise will help you define the type of client you actually want to work with and build your business around them.