When you run a small business, it’s easy to fall into the trap of doing all the things. You tell yourself it’s faster if you just do it yourself, or that no one else will do it quite right. But that thinking is often what keeps you stuck. You become the bottleneck that stops your business from growing.

If you're running a service-based business, this question probably pops up in your head at least once a week. And right now, in these challenging times, you can't just sit back and wait for leads to come to you anymore.

So let's break this down really simply. Here are the basics I'd recommend you work through, step by step.